Off Strip — A Foodbox Documentary Series
foodbox Apply For Season 1
Now in production · Off Strip · Season 1

The other
Las Vegashas a story.

Off Strip is a 24-episode cinematic documentary series on the neighborhood restaurants of Summerlin and Henderson — the kitchens that 2.2 million people eat at every week, that no travel network has ever sent a camera to. One restaurant per episode. Editorial, not advertising. Built to live forever.

Summer 2026 Premiere Summerlin · Henderson By Application
One Restaurant Per Episode Editorial, Not Advertising Your Story · Your Food · Your Family One Shoot Day · Service Never Stops Permanent YouTube Archive Yours To Keep, Forever One Restaurant Per Episode Editorial, Not Advertising Your Story · Your Food · Your Family One Shoot Day · Service Never Stops Permanent YouTube Archive Yours To Keep, Forever

Independent. Local.
Built for restaurant owners.

Inspired by the off-Strip culinary scene that built this city, Off Strip is a documentary series for the chefs and restaurant owners who built Las Vegas without ever needing the Strip. We chose 24 neighborhood restaurants to be the heart of Season 1. Each one gets a cinematic portrait — the food, the family, the work — told the way it deserves to be told. No menu repeats. No sponsored angles. The same care a Strip restaurant gets from travel media, finally turned toward the kitchens that have always earned it.

"
You are not just serving food. You are serving stories, culture, and connection. When a stranger watches your episode, they don't just want to eat — they experience your passion. That loyalty is something no ad can buy.
— The Off Strip Premise

This is not a promo. It is not a sponsored post. It is not a review. It is a full editorial portrait of who you are, where your food comes from, and what your restaurant means to the people who walk through your door.

One day in your kitchen. We work around your service. You keep cooking. We capture what's already happening.

Then your episode lives — permanently — on the Foodbox YouTube channel and in your hands, ready to send anywhere your audience already lives.

Four steps,
one finished episode.

From the day you apply to the day your episode goes live — here's exactly what happens, and exactly what you have to do.

01
Apply

Two-minute application. We review every one. If it's a fit on both sides, we book a 20-minute call — same person who will be in your kitchen on shoot day.

02
Plan The Day

We walk through your service flow, your signature dish, and the story you most want told. Nothing is improvised. You know what's happening before we arrive.

03
Shoot Day

One day in your restaurant. Your kitchen stays open. Your service never stops. We capture your food, your room, your family, and your story — without getting in your way.

04
Your Episode Goes Live

Within fourteen days you receive your branded clip, social cuts, and editorial photos. Your full episode publishes on the Foodbox YouTube channel — yours to share, forever.

A documentary studio,
not a content shop.

A portrait of the work we make. These pieces predate Off Strip — they are the proof of standard, not the standard itself. The Season 1 episodes are being produced now, and the bar is set higher.

Documentary Portrait2021

Partage

Summerlin · Las Vegas

A portrait of chef Yuri Szarzewski and the French neighborhood restaurant he built. Watch how the restaurant carries its soul — through the prep, through the plating, through the room.

Documentary Piece2020 · since closed

D'Taco Joint

Las Vegas

Filmed during the COVID-19 shutdowns — a small kitchen still feeding its neighborhood when most of the city had gone quiet. The restaurant has since closed; the document remains.

"

You have poured everything into this restaurant. The food is real. The regulars are loyal. The story behind your kitchen is worth telling. Most of you are not telling it. Not properly. Not yet.

— Why we made the show

24 Restaurants.
24 Portraits. One Season.

Each of these is the hero of its own episode. No best-of lists. No comparisons. No winner. Twenty-four restaurants, every one of them held to the same standard of craft and care.

Episode 01 · Premiere

Hayworth

Jewish soul food · Henderson
Episode 02

Nittaya's Secret Kitchen

Thai tapas · Summerlin
Episode 03

Pierogi Village

Polish · Family kitchen
Episode 04

Theo's It's All Greek To Me

Greek · Family-run
Episode 05

SMKD BBQ

Smoke · Eastern European heart
Episode 06

Fine Company

Neighborhood café · Ex-Bellagio chef
Episode 07

Lola's Louisiana Kitchen

New Orleans · Live piano
Episode 08

Butcher & Thief

Fine dining · Neighborhood ethos
Plus 16 more across Summerlin and Henderson — Bites of Europe, La Madre Canyon Grill, Meraki Greek Grill, Mint Indian Bistro, 303 In the Cut, La Strega, Americana Restaurant, Vito's Tacos, CRAFT Kitchen, Todd's Unique Dining, Harlo Steakhouse, Monti's Smokehouse BBQ, Houston TX Hot Chicken, Chef's Roma Kitchen, Mom's Kitchen — and a Season 1 finale that is not a restaurant at all. It is a love letter to everything that was built.

A permanent home
and bigger ambitions.

Your episode publishes on the Foodbox YouTube channel — searchable, shareable, free for anyone to watch — and stays there permanently. Your branded cut, social clips, and photos are delivered to you to post on your own channels. That's the distribution we control and guarantee. Beyond that, we go to bat for the work — submitting episodes to streaming platforms we believe Off Strip belongs on. We don't promise placement we haven't earned. We do promise the effort.

Anchor · Forever Asset

Foodbox YouTube

Your full episode lives on the Foodbox channel and stays there permanently. Anyone can find it. Anyone can share it. It keeps earning new viewers for your restaurant for as long as you're open — at zero ongoing cost to you.

Confirmed · Day One
Your Channels · Your Audience

Owned Distribution

Your branded 60-second cut, social clips, and editorial photos delivered to you within fourteen days. Ready to post on Instagram, TikTok, your website, your menus, your walls — yours, full usage rights, forever.

Confirmed · 14-Day Delivery
Bigger Stages · Submission Intent

Streaming Platforms

Once Season 1 wraps, episodes will be submitted to Tastemade, Tubi, and Vegas PBS. These are independent streaming platforms with culinary and documentary audiences who would love this work. Acceptance is at each platform's discretion — we control the submission and the persistence of the ask, not the answer.

Submission Intent · Not Guaranteed

What this is.
And what it is not.

Not a review

We assume your food is extraordinary. That's why we're here. No critic, no rating, no judgment — just your story, told with the craft it deserves.

Not an ad

Editorial control stays with the production, and that is the point. A documentary you control is a commercial. A documentary we make is the thing your audience trusts.

Not a ranking

Every restaurant in Season 1 is the hero of its own episode. No best-of lists. No comparisons. No winner. Twenty-four restaurants. Twenty-four equals.

Not temporary

Your episode does not expire. It lives on YouTube — permanently searchable, permanently watchable — earning new viewers for you every week, at zero additional cost.

Two ways
to be in the show.

Every Season 1 restaurant is held to the same standard. The difference between the two tiers is depth — how much story, how rich the final portrait. Choose the format that fits your restaurant. Both are flat. Both include full ownership of every deliverable. Neither carries any ongoing fee, ever.

Tier One · The Short
Off Strip Standard
8-minute cinematic episode
$ 1,000 flat · one-time
  • ~8-minute episode on the Foodbox YouTube channel — permanent, shareable, forever
  • One day in your kitchen — your service never stops
  • Branded 60-second clip for your own channels, full ownership
  • 2–3 short social clips for Instagram, TikTok, and Facebook
  • 8–10 editorial photos at full resolution — yours forever
  • 15-second trailer you can use for your own paid ads, on your timeline, your budget
  • 14-day delivery — written into your agreement
Apply For The Standard →

No ongoing fees · No licensing · No revenue share · Full usage rights forever
Selection by application · Same craft standard, both tiers

Become part of
the Off Strip story.

Off Strip is the first cinematic documentary series ever produced about Las Vegas's neighborhood restaurants. The audience is local food culture, hospitality professionals, and travelers researching the Vegas they don't see on the Strip. If your brand belongs in that room — beverage, kitchenware, local goods, hospitality services, real estate, automotive — Season 1 is open to a small number of partners. Three tiers. Each one calibrated to the level of integration you want.

Partnership inquiries by email only · Title slot is exclusive · Categories vetted for fit
Final partnership terms confirmed in a custom agreement

Ron Arceo

I'd love to be in your kitchen.
Here's what that looks like.

You're a chef. You're a restaurant owner. You already know what you've built — the regulars who come back every week, the dish people drive across town for, the family that helps you open and close every day. Your food speaks for itself. The only piece missing is a way for the people who haven't found you yet to feel what your regulars already feel.

That's where we come in. Off Strip is a cinematic documentary series — one episode per restaurant — built to introduce you to the people who would love what you do, if they only knew you were there. Not an ad. Not a review. A real film about who you are and what you've made.

I know what you're thinking, because every chef I've talked to has thought the same things. "I'm slammed, I don't have time." One day. We work around your service — you keep cooking, we work around you. "I'm not a camera person." You don't have to be. We have a real conversation, and the camera catches the version of you your regulars already know. "What if I don't love it?" You see it before it goes anywhere. Your branded clip and your social cuts are yours to approve.

And the only thing I'll ever ask of you is to keep doing what you already do beautifully. You run your kitchen. We capture what's already there. Within fourteen days you'll have a film, social cuts, photos for your walls and your menu — and a story that lives on YouTube, free for anyone to find, for as long as your restaurant exists.

If Off Strip is a fit, I'll be the one in your kitchen on shoot day — same person you're on the call with next week. No middlemen. No surprises. Just me, your food, and a story that finally gets told the way it deserves to be.

— Ron

Everything you should ask
before you decide.

How does my restaurant get into Season 1?

+

By application. We are casting twenty-four neighborhood restaurants in Summerlin and Henderson for the inaugural season. After you apply, we book a 20-minute conversation — the same person who will be in your kitchen on shoot day. If it's a fit on both sides, we lock the date. If it's not, we will tell you that too.

What's the difference between Standard and Signature?

+

Depth. Standard is an 8-minute episode at $1,000 — a tight, beautiful portrait built around your signature dish and one core story thread. Signature is a 22-minute episode at $2,500 — a long-form documentary that goes deeper into your origins, your family, and your legacy. Both are flat-fee. Both include full ownership. Signature gets more time in your restaurant and priority placement in the season schedule.

How does this work around my service?

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We work around you. Think of us as a Food Network crew coming in to capture the heart of your kitchen. We arrive before you open. We learn your space and build the entire shoot around your natural flow. Your kitchen stays open. Your staff works normally. Your service never stops.

What editorial control do I have over my episode?

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You approve the branded clip and the deliverables built specifically for your restaurant before they ship. The full episode is editorially ours, and that is exactly what makes it a documentary and not a paid advertisement. The audience trusts it because it is not under your control. That trust is what brings new people to your door.

Where will my episode be seen?

+

Two places we guarantee, one place we go after. Guaranteed: the Foodbox YouTube channel (permanent, public, free) and your own channels (you receive a branded clip, social cuts, and photos to post wherever you want). What we go after: after Season 1 wraps, episodes will be submitted to Tastemade, Tubi, and Vegas PBS. Acceptance is at each platform's discretion — we control the submission and the quality of the work, not the answer.

My restaurant is small and not famous. Does that matter?

+

It does not matter at all. Some of the strongest stories in Season 1 are coming from rooms that seat thirty people and have never run a paid ad. Fame is not the qualification. Story is. If you have built something with your hands, your heritage, or your history, that's what we are here to document.

Are there any ongoing costs after I pay?

+

None. The participation fee — $1,000 for Standard or $2,500 for Signature — is one-time and flat. No licensing fees. No revenue share. No subscription. No hidden costs. Once you pay and we shoot, every deliverable is yours permanently with full usage rights, to post, share, and build on for as long as your restaurant exists.

I'm a brand, not a restaurant. How do I get involved?

+

Off Strip Season 1 has three brand partner tiers — $3,000 Supporting, $5,000 Featured, and $10,000 Title (limited to one). Each tier offers a different level of integration across the season, from end-credit recognition to exclusive title billing on every episode. Categories are vetted to make sure your brand belongs in the room. Email [email protected] to start a conversation. The full breakdown is in the Partner The Season section above.

We chose 24 restaurants.You're one of them.

Season 1 is the only Season 1. There is no second chance to be in it. The first restaurants to confirm secure positions in the opening half of the season — where audiences are largest and the show tone gets set.

No deposit to book the call · No contracts upfront · Just a real conversation